GM surpassed expectations for sales in January, which is great news. Would the same be true for the Corvette, given all the hype of the new 2009 Corvette ZR1 and the North American International Auto Show? The answer: No.
January isn’t normally the strongest month for Vette sales nationally, given the majority of the country is stuck in snow (like us) until late March. That said, sales of Corvettes were down almost 10% from 2007′s figures for January. Here are the details:
- Corvettes Sold in January 2008: 2,015 (-9.8%)
- Corvettes Sold in January 2007: 2,234
We’ve reported the past two months on the continuing sales declines Corvette has faced, even with the $2,000 and $3,000 incentives GM still has the remaining 2007 models. Something must be done to spur the Corvette market again, besides introducing new models that will be in limited production. The coupes and convertibles (and for the matter the Z06′s) are still amazing vehicles to be had at an outstandingly low price point. Perhaps the fear of recession and the housing crisis has made its way into the realm of Corvette sales. A sad thing to think about, but more realistic than not.
[ GM ]