The 13th annual Polk Automotive Loyalty Awards were held at the end of January in Detroit. Polk is known throughout the worldwide automotive industry for their ability to guide automotive manufacturers in identifying market trends and how to best market vehicles to consumers. The company focuses their marketing attention to all cross-functional parts of the industry’s team, which includes manufacturers and dealers, aftermarket, finance and insurance providers, media companies, advertising agencies, government agencies, and research firms.
All in all, it’s quite an honor to be recognized by such a prosperous global firm. Well, General Motors was one of the few to gain such recognition at this year’s award ceremony. The car manufacturer was awarded for their Overall Loyalty to Manufacturer. "GM's high loyalty rates are partially driven by a wide range of vehicles available among its seven makes," said Melissa Travers, manager of Polk's Loyalty Solutions team.
Not only was GM honored, but so was our beloved Corvette, receiving the Luxury Sports Car honor for most Loyal Customers. The picture above shows Stephen Polk, the Chairman and President of R.L. Polk & Co. with Karen Rafferty, the Product Marketing Director for Chevy Mid-Size & Sports Cars. This award is no surprise to all of us Corvette enthusiasts. Once you own a Corvette how could you ever buy anything else?
Other car manufacturer winners included Honda, Toyota, Chrysler, Lexus, Chevrolet, Ford, and Subaru. This was GM’s ninth consecutive honor at the Polk awards. Congrats to GM for another prestigious award!