Plain and simple: last year’s Corvette sales were the worst since 1961.
Yes, this extensive drop may very well be attributed to the current state of the economy (and automotive industry) at large. But, is this decline completely reminiscent of the economy?
After much research, Edmunds’ AutoObserver.com thinks it’s a combination of two things: down economy AND loss of consumer interest in sports cars.
In 2008, the Corvette was one of the best selling sports cars around, consuming more than 6% of the sports car market share.
Just last year, the Corvette declined 43.8% in sales! Yes, the economy didn’t help, but should we also place blame on the close competitor – Chevy Camaro? Not according to Edmunds.com Senior Analyst Jessica Caldwell, who states, “Over 60,000 Camaros were sold last year, and many of the buyers are unlikely to have chosen another sports car in its place had it not been on the market.”
So, maybe this legendary American sports cars’ sales decline can be attributed to a loss in consumer “flair” after all? What do you think?
[ Business Wire ]