General Motors announced a new Chevy campaign set to launch in the second quarter. The campaign’s focus: CORVETTES & CAMAROS.
GM hopes the campaign will draw more customers into their dealerships. Though neither the Corvette nor Camaro makes high-volume sales, their high-performance image will get people in the doors and potentially lead them to purchase other Chevy vehicles.
However, the big question remains – Who will GM rely on for advertising?
Campbell-Ewald, an advertising agency based in Warren, had custody of the Chevrolet account for nearly 90 years until GM’s bankruptcy caused their advertising contract to wane.
So now, Chevy’s muscle car campaign is really anyone’s game. Campbell-Ewald remains persistent. But, will they prevail?
[ Crain's Detroit (subscription req'd) ]