Chevy Pre-Celebrating 100 Years by Sponsoring Woodward Dream Cruise

Chevy is turning 100 this November 3rd… And they’re already pre-celebrating by sponsoring this year’s Woodward Dream Cruise! (Note: This year’s sponsorship marks the first of a 3-year agreement.)

This cruise is one of the world’s largest automotive events that bring tons of chatter and thousands of people to the metro-Detroit area.

The actual date of the cruise (Saturday, Aug. 20) has not stopped the proud car owners from cruisin’ and the crowds from lining the streets already. Lots of activity and attractions are being held this entire week and on the day of the big cruise.

Even Art Van has hung mural-sized Chevrolet banners on the exterior of their Woodward store location to show their support.

"It might not be a big sales weekend, but it’s a good branding opportunity," said Diane Charles, a spokeswoman for the Warren-based Art Van chain. "It says Art Van supports the American automobile industry, the Dream Cruise and one of America’s oldest car companies, Chevrolet."

Will we see you on Woodward this weekend? We sure hope so!

[ DetNews.com ]

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