Because the Tigers player was robbed of a perfect game due to a poor umpire call weeks back, GM gifted Armando Galarraga with a brand new 2010 Chevrolet Corvette convertible.
Yes, the gifted vehicle did cost a heavy penny at $53,000. However, the nationwide publicity that Galarraga received about the poor call and GM’s sincere donated gift doesn’t even compare. We’re talking $9 million worth of media coverage!!
Ann Arbor’s Joyce Julius & Associates evaluated this significant amount, which included coverage in:
- 714 television programs
- 151,000 print publication and website entries
GM was smart to take advantage of this unique yet completely unrelated sporting event. On behalf of Matick Chevrolet, kudos to GM!
[ Fox News ]